Dining, Travel, & Stays · Mount Uniacke, NS

The Bootie
Foodie

@TheBootieFoodie · Instagram & TikTok

Authentic travel, local food, and unforgettable experiences across Atlantic Canada.


10.9K
Instagram followers
TikTok followers
Total followers
Shannon Blois, The Bootie Foodie, celebrating 10K Instagram followers with her dog Nismo

The Story

Everything starts within a day’s drive.

The Bootie Foodie is built out of Mount Uniacke, just up the highway from Halifax, and most of it happens close to home — the restaurant that opened last month, the brewery worth the detour, the small business that deserves a full Saturday instead of a quick stop.

From there the map widens across Atlantic Canada: weekend getaways, road trip itineraries, boutique stays, and the lobster rolls that earned their own permanent highlight. Nismo comes along for a good share of it, which is how pet-friendly patios, trails and stays became a beat of their own rather than an afterthought.

Family and ordinary days run through all of it. The camera is out for the plates and the views, but also for the drive there — a visual-first feed that still reads like a friend telling you exactly where to go and what to order when you get there.

A background in psychology and healthcare shapes how those stories get told — and brands get an ambassador who builds a real relationship with an audience, not a one-off post.

Content Pillars

Five things she covers well.

Hidden Gems & Local Experiences

Boutique stays, unexpected attractions, day trips, and the small businesses worth building a weekend around.

Food & Drink

Restaurants, cafés, breweries, local eats, and the dish to order once you’re sitting down.

Travel

Weekend getaways, road trips, full itineraries, and where to stay across Atlantic Canada.

Pet-Friendly Adventures

Patios, hiking trails, accommodations and experiences that welcome a dog — all of it road-tested with Nismo.

Wellness

Spas, fitness, healthy living, self-care, and wellness-focused experiences.

Reach

The numbers, unrounded.

Figures pulled directly from platform insights — tracked live via Phyllo.

Instagram + TikTok

Total followers

Instagram

10.9K
Followers

Instagram

Accounts reached (90d)

Instagram

Views (90d)

Instagram

978.3K
Views (last 30 days)

Instagram

Avg engagement rate

Instagram

Avg views per Reel

TikTok

Followers

TikTok

Views (90d)

Instagram · @TheBootieFoodie

One piece that shows the range.

Instagram · Piece 01

Airbnb Giveaway

A stay-and-win collaboration — the format that turns an audience from people who watch into people who enter, save and send it to whoever they’d bring along.

View on Instagram

Audience

Who’s on the other side of the screen.

Gender

Women70.1%
Men29.9%

Top location

Canada82.5%

An audience that can actually drive to the places she covers.

Age range

18–244.5%
25–3427.2%
35–4433.3%
45–5421.4%
55–6410.4%
65+3.0%

Concentrated in the 25–54 bracket — the people booking the stay, the table and the weekend.

Partnerships

Who she’s worked with.

  • Mr. DonairAmbassador
  • Boxing Rock BrewingAmbassador
  • Durty Nelly’sCollaboration

Ways to work together

  • Sponsored content
  • UGC / content-only
  • Gifting & review
Exclusivities
None currently in place
Platforms
Instagram · TikTok
Based in
Mount Uniacke, NS
Rates
Available on request

Work together

Let’s give people a reason to make the drive.

Tell her what you’re launching, opening or hoping people finally find. She replies the same day.

Email Shannon